Collaborating to Increase PCR Content

From left to right: Kent Wootton, Manager of Product Circular Innovations at Canadian Tire Corporation; Tracey Lavelle, Director of Marketing at Ice River Sustainable Solutions; and Chantal Simard, Vice President of Marketing and Sustainability at Multy

Canadian Tire Corporation teamed up with fellow CPP Partners, Multy Home and Ice River Sustainable Solutions to increase recycled content in their CANVAS home decor brand.

Multy Home supplies the CANVAS Self-Watering Square Indoor/Outdoor Planter, made from 100% post-consumer recycled materials sourced from Canadian recycling facilities. Ice River Sustainable Solutions supplies the CANVAS Arrowhead Recycled Plastic Outdoor Patio Chairs, made from 95% post-consumer recycled plastic bottle caps, also sourced locally.

Initiatives like these highlight the power of collective action, reinforcing that building a circular economy is a shared responsibility—one that no single company can tackle alone.